Climate change, overfishing, plastic pollution — the ocean is increasingly under threat. We need a knowledgeable society in order to inspire action and bring about positive change.
The psychologist and writer Anne Roe said it best, “Nothing in science has any value to society if it is not communicated.” Effective science communication is key to awareness of global issues, and participation in solving them. But how do you convey a message successfully to a non-specialist audience?
In this workshop Rebecca Daniel, Director of The Marine Diaries, and Sophia Schönborn, Creative Director at Studio Monströös, will provide an overview of their current work in science communication. Want to work in science communication? We will briefly touch upon our careers to date, and there will also be a chance to ask questions and gain advice.
You’ll learn what science communication is, and why it’s important. We’ll share insights from different media examples (such as videos and articles) and explore their successes and pitfalls. As a group we’ll discuss why some examples fail whilst others succeed, as well as simple guidelines to follow for effective ways to share scientific information.
Prior to the session, you’ll be sent a number of scientific articles on varying topics to choose from. During the session, you will have the opportunity to meet others, and brainstorm together. Working individually or in small groups, you will share ideas, choose a medium, and develop a storyline for your chosen topic. At the end of the session, you will share your work and the group will give feedback to each other based on the key principles learned.
From this workshop you’ll develop the skills to effectively communicate with different target audiences and achieve your goals, whether promoting ocean protection, landing your dream role, or securing funding for research.